Trump Struggling To Raise Funds For His 2024 Presidential Campaign: According to NBC News’ exclusive data obtained at the end of last year, former President Donald Trump is low on campaign cash following the launch of his presidential campaign in November 2024.
A person familiar with Trump’s fundraising haul last year said he pulled in about $9.5 million from his campaign and a joint fundraising committee.
A source who obtained Trump’s end-of-year financial figures said the campaign suffered from a lack of funds. The joint fundraising committee of Trump’s campaign and the campaign raised about $9.5 million in the last six weeks of the year.
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Trump Struggling To Raise Funds For His 2024 Presidential Campaign: Report
This information was provided to NBC News before Trump released his first campaign finance report on Tuesday. The GOP sources cited in the report attribute the shortage of funds to several factors, including his campaign launch following a tough midterm election, donor fatigue, and his upcoming Facebook ban.
To solicit small-dollar donors, Trump’s campaign hired Campaign Inbox to expand its digital fundraising team in anticipation of a competitive GOP primary campaign. The campaign has long said he’d use the early part of the year to expand his presence in early primary states and build up his apparatus.
The factors that affected Trump’s fundraising campaign
The Facebook ban he received for inciting the mob to storm the Capitol in January 2021 has also restricted his early fundraising. It is good news for fundraisers in his team, however, that Facebook has announced it will lift the ban. A sluggish fundraising season for candidates of all political affiliations followed Donald Trump’s announcement of his campaign after the midterm elections.
According to Eric Wilson, a Republican digital fundraising consultant who is not associated with the campaign, Trump announced his campaign at a time when fundraising was weak and started seeking funds when Republicans blamed each other for the disappointing midterm elections, some blaming the former president.
According to Wilson, “if you want a large boost in fundraising when announcing your campaign, you shouldn’t do it right after an election when your donors are exhausted from constant fundraising requests, and you don’t have a good track record to show for it.”
The reports released by the CBO, President Trump’s affiliated entities raised more money before he announced his presidential campaign ($11.8 million from October 1 to November 15) than after the announcement ($9.5 million from November 15 to the end of the year). Trump’s fundraising campaign will be tested to see how successful it is.